Victoria GatesContent Marketing

Content Marketing Lead

Content that ranks, gets cited in AI search, and converts.

Content marketer/editor and published author for over 15 years. I've been on the performance side for the last 10 years as well and have helped manage up to $100M+ a year in ad spend. So when I write I know what converts. I can help you scale your output with AI content pipelines and create the graphics to go with them as well (design and video).

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Based in Orlando, Florida. Remote.

Victoria Gates at the beach
15+
Years in marketing
$100M+
Annual ad spend managed
4x+
Average return on ad spend
1,200+
Ad accounts audited

Experience

Where I have done the work.

Content & AI Marketing Strategist

Studio Vicky (Self-Employed) · Jul 2025 to Present

  • Create content and websites for small businesses, from strategy and copy through design and launch.
  • Build sites and content structured to appear in AI search results (GEO and AEO), using schema, answer-focused page structure, and topical content clusters.
  • Design AI content pipelines with Claude, ChatGPT, Gemini, and Claude Code, including API integrations, that turn one source asset into ready-to-publish blog, social, and email content.
  • Built a private production workspace in Claude Code that runs my writing, editing, web design, and publishing, including video and social content, scheduling, contract tracking, and performance analysis.

Author & Publisher

Victoria Hawkins (pen name) · 2026 to Present

  • Write edit and publish Historical Fiction and Audiobooks. From Outline to Edit, Proofing, Formatting and Publishing.
  • Created AI workflows to help with Research, Writing, Developmental Editing and keeping a consistent tone throughout my books.
  • Schedule releases and create Video and Social Media content for my books on Amazon KDP, Spotify and Google Play Books.

Senior Digital Marketing Analyst

HawkSEM · Remote · Mar 2015 to Jul 2025

  • Managed growth strategy for many B2B and B2C companies throughout my career of 10+ years. Completed audits to gain new business for our agency and provided actionable steps to improve performance.
  • Began with media buying across multiple platforms (Google Ads, Meta, LinkedIn, Bing and Amazon). Worked alongside creative and developers to help build ads and landing pages. Managed $100M+ dollars of spend on an average ROAS of 4x+.
  • Grew into a more senior position where I helped create onboarding process for directors when bringing new clients onto the team. Worked with our SEM team that worked directly with the client as well as our sales team. Helped develop customer journey with Paid Search/Social into Email & SMS. Re-market to customers to increase their lifetime purchase amount.
  • Helped lead meeting with our client at Googleplex. Tested new ad products with Google and made sure it fit our clients brand.
  • Created easy to understand visuals to show our clients and our company how we were able to spend money successfully.

Earlier Experience

  • Digital Marketing Manager, Gable Point. Led a team of 3 to 5 running the content program across blogs, press releases, video, case studies, and email, and grew organic traffic 64% in six months.
  • SEO Manager and Digital Marketing Strategist, DirectionWorks. Led SEO content strategy, blogging, PR, and video production for multiple clients, and built HTML and WordPress sites.

What I bring

Content, built on a performance backbone.

A decade in paid media taught me what actually moves revenue. Here is what I bring to a content team, from the first brief to the published result.

Content & Editorial

Content calendars and editorial workflows, plus long-form, web, email, ad copy, and case studies written to convert.

Search & AI Visibility

SEO, GEO, and AEO, so content ranks in Google and gets cited in the AI answers people now trust for recommendations.

AI Workflows

Human-in-the-loop pipelines with Claude, Claude Code, ChatGPT, and Gemini, including API integrations, that scale output without lowering quality.

Strategy & Growth

Brand positioning, go-to-market planning, and full-funnel audits that turn into a practical, revenue-focused plan.

Paid Media

Google Ads, Microsoft Ads, Meta, and LinkedIn, handled from brief and creative through reporting.

Creative & Web

Photoshop, Canva, Kittl, short-form video, and hand-coded sites in WordPress, Shopify, and Squarespace.

Tools & platforms

The stack I work in.

Content, SEO & analytics

GA4Search ConsoleSEMrushAhrefsClearscope

AI & creative

ClaudeClaude CodeChatGPTGeminiAPI integrationsPhotoshopCanvaKittlShort-form video

Web & CMS

WordPressShopifySquarespaceHTML / CSS

Ads, email & CRM

Google AdsMicrosoft AdsMetaLinkedInKlaviyoHubSpotMailchimpMetricool

Project management

AsanaNotion

Education & certifications

The foundation.

  • DeVry University. Marketing Management coursework, 4.0 GPA.
  • Google Ads Search Certified.
  • Manager Boot Camp.

Let's talk

Looking for a content lead who understands performance?

I'd love to hear about the role. The fastest way to reach me is email, and my work samples are a click away.

Reach Out See My Work